The color palette was changed to blue and white, and the frame was slightly modified to include a double line with thick white and thin blue lines. In 1927, the Ford logo underwent another significant change. This variation of the logo was used by Ford's British subsidiary and was one of the earliest examples of the blue oval that has since become a defining feature of the Ford logo. The logo was intended to convey a sense of speed and motion, with the wings or bird design suggesting flight. 6of 111912 variantĪccording to some sources, the 1912 variant logo was inspired by design created by Childe Harold Wills, a member of the Ford Motor Company's early design team. This was a simple yet elegant logo that lasted for ten years. The signature of Henry Ford was placed inside a white oval with black lines outlining it. In 1912, Ford decided to simplify its logo, refining the design from 1911. The script lettering was slightly altered from the previous version used from 1909 to 1910 to make it bolder and more legible. The logo also included a design element that resembled a coat of arms. The 1911 Ford logo featured the word "Ford" in script lettering, which was an imitation of Henry Ford's handwriting, and a oval with the words "The Famous Motor Cars" in block letters. This signature, which featured script lettering with an elongated tail on the letter "D." However, this elongated tail was later removed in subsequent versions of the logo. In 1909, the Ford Motor Company began using a signature created by Henry Ford as its visual identity that would go on to become the core of the company's logo and branding concept. While the Ford logo has undergone several changes over the years, the oval emblem introduced in 1907 was an important early iteration of the brand identity that helped to establish Ford as a major player in the automotive industry. This oval advertised Ford as the “epitome of reliability and economy.” They were the precursors to the first Ford Motor Company in the UK. In 1907, British agents Perry, Schreiber, and Thornton introduced the Ford oval emblem. Harold Wills, one of Henry Ford's earliest business partners, and was used on the company's first car, the Model A. The logo was green and wasn't rendered in the distinctive script that we see today. It was a circle with art nouveau borders and said "Ford Motor Co. The original Ford logo used in 1903 was much more intricate than the current Ford logo. The blue color was chosen to represent the qualities of strength, excellence, and trustworthiness that the Ford brand was known for. The blue color in the 1927 Ford logo was added by Childe Harold Wills, who was among the first to associate with Henry Ford and played a crucial role in designing the iconic Model T. The oval shape of the emblem is believed to have been chosen to emphasize the company's reliability and economy, as well as its association with the automotive industry and its representation of speed and motion. The Ford oval emblem introduced by Perry, Schreiber, and Thornton in 1907 was used to advertise Ford as the "hallmark for reliability and economy" in the UK market. The font was created by Childe Harold Wills, a Ford Motor Company engineer and designer who was a close associate of Henry Ford, by studying Ford's signature and then adapting it to create a unique and recognizable font for the company's logo.īy using Henry Ford's handwriting as the basis for its logo, Ford is able to pay tribute to its founder and to connect with its history and heritage. However, the typography used in the logo is based on his handwriting. It's worth noting that the Ford logo does not come directly from the signature of the founder Henry Ford. The Ford signature has been a key element of the company's logo for over a century and has remained largely unchanged since its introduction. This made automobiles more accessible to people, particularly the Model T, which was the first car that the average American could afford. This allowed the Ford Motor Company to produce cars at a much faster rate and at a lower cost than its competitors. His introduction of the assembly line revolutionized the way cars were manufactured, greatly increasing production efficiency and reducing costs. While the Ford logo doesn't have a domain-specific symbolism compared to other car logos, it still has some meaning.įounder of Ford Motor Company - Henry Ford (1863-1947, aged 83)įord Motor Company was named after its founder, Henry Ford (despite some controversies, Henry Ford's impact on American industry and society cannot be denied). The Ford logo has continued to evolve over the years, with the blue oval design being introduced in 1927 and refined over time to become the modern logo we know today. 2017-Present What is the Meaning of the Ford Logo?.
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